Our History

Meet Crocs, a world leader in innovative casual footwear, dedicated to the future of comfort.

An icon isn’t born very often. But Crocs created something special in 2002. Our timeless and revolutionary Classic Clog is instantly recognized around the world as an iconic design. Born on a boat, we know we landed something special for everyone. 

We went from our humble beginnings to selling millions of pairs in over 85 countries. Over the last couple of decades, we have taken an inherently simple approach to design and style to evolve our take on modern comfort, self-expression, and everyday value. As a brand, we strive to always keep an open mind and look on the bright and colorful side of life.

Who We Are

Our vision 

Everyone is comfortable in their own shoes.

Our purpose

Comfort for the Planet

We’re using circular principles to reduce waste, lower the footprint of our shoes, and make recycling easier.

Comfort for our Communities

We’re supporting young people around the world to gain new skills, access opportunities, and step up to their greatest potential.

Comfort for All People

Welcoming all one-of-a-kinds, championing inclusivity throughout our workplace, marketing, social impact, and business practices.

Our values

Delightfully Democratic

We celebrate one-of-a-kinds and stand together with all different kinds.

People-Purposed Design

We think people-first at every step. We design for everything you do and everywhere you go.

Inherent Simplicity

We know smart doesn’t have to mean complicated. So we keep things simple, light and totally intuitive.

Imaginative Innovation

We stretch the possibilities of design and creative thinking so you can reach your highest potential.

Confidently Comfortable

We support comfort at every level, because when you’re comfortable, you can do anything.